Are Holiday Seasons Good Investment Opportunities?

By Mohammed Waseem

Holidays are eagerly awaited in the US, and in most other countries, due to the amount of shopping happening on those days. One of the most highly shopped days is Black Friday, which saw 141 billion people shop last year. The total spend was over $56 billion, of which, online sales amounted to $1.2 billion.

The entire countries (United States, Canada, Denmark and Latin America) see huge discounts, which attract customers from all corners. Many stores open at midnight, to make use of the business that the day brings.

Shoppers Entering a Store on a Black Friday, as it Opens, Racing to Reach Their Merchandise First.
Shoppers Entering a Store on a Black Friday, as it Opens, Racing to Reach Their Merchandise First.

Having mentioned that, do such shopping seasons translate into investment opportunities? When we look at it as it may appear, we see a great investment opportunity, but statistics say the otherwise. Post the Black Friday, shopping levels falls greatly, causing a lot of fluctuation in the market. Yes, the days bring a lot of revenue, but they do not represent the condition of the economy and do not bring investment opportunities.

In fact, the retail sales numbers for Black Friday and Cyber Monday may even mislead investors, inducing them to hope for great returns on investments. The investment would not provide stable returns, so experts call these numbers ‘worthless’. A good investment opportunity promises stable returns and proves beneficial for the economy as well.

Having said that, Black Friday is nonetheless a great day for shoppers to take maximum benefit from, retailers generate huge revenue (again, not stable over the entire year). This year, it will be on the 28th of November, following the Thanksgiving Day tomorrow. So, enjoy shopping!

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